Cupcake Craze Crashes: Schadenfreude Feeding Frenzy as Icing Comes off the Cupcake
First gold, then Apple shares, now this, the latest, most ominous portent of the End of Days?
[quote]Is there a more widely, vocally despised food than the prissy, expensive, full-of-itself gourmet cupcake? Maybe. Maybe liver, or mushy green beans, or rotten bananas. Maybe a second-hand sandwich long-forgotten in your tote bag and starting to turn green around the edges, which means it's really a science project. But anything found in nature can't really compare to the cupcake in terms of attracting the love of some—cupcake followings abound—and the resentment and deep dislike of many others.
[quote]Cupcake haters, your day has come! The icing is coming off America's cupcake craze. Wring your hands in delirious pleasure and laugh, oh, laugh.
[Full story at link]
|by Anonymous||reply 15||04/17/2013|
Stupid article, cupcakes went out in 2008.
|by Anonymous||reply 3||04/17/2013|
I can hear the screams of anguish from the fraueratti throughout SoHo and the West Village.
Scream fraus! Scream in horror!! Muhahahahahahaha!
|by Anonymous||reply 4||04/17/2013|
Not sure about you R3, but here in New York cupcakes are definitely a huge thing, or they have been.
More and more shops popping up all the time; and Sprinkles has gone national.. Crumbs went public and is popping up stores constantly, though it sounds like that's stopped.
The cupcake craze is definitely on the way out, but it's still huge. 20, 30 and 40 something women REALLY love their fucking cupcakes.
I pass a Crumbs on Park Avenue every morning around 7:30 a.m. and I SWEAR there are women hovering in there over the cases of cupcakes.
Check out Magnolia Bakery in Grand Central ANY day of the week and there is literally a line around the corner, mostly women begging for cupcakes.
They can't get enough of them. I have no idea why.
For Valentines Day, I spent $150 bringing individual boxes of two cupcakes each to several people I worked with. I swear it made me a hero, even if only for a day.
|by Anonymous||reply 5||04/17/2013|
Cue the "cupcakes are easy to make!" queens.
|by Anonymous||reply 6||04/17/2013|
Crumbs got what they deserved. I pass two Crumbs on my 20 minute walk to the gym in the morning. No neighborhood needs that many gourmet cupcake stores.
They made the exact same mistake Starbucks made, but they're probably too dumb to bite the bullet and correct.
|by Anonymous||reply 7||04/17/2013|
There's a person who believes an obvious trend is a staying economic force born every minute.
|by Anonymous||reply 9||04/17/2013|
Haven't we moved back onto gourmet donuts? I fucking love the maple-bacon ones.
|by Anonymous||reply 10||04/17/2013|
I wish the Food Network would cancel that ridiculous Cupcake Wars show.
|by Anonymous||reply 11||04/17/2013|
R9, the couple who sold the stores to the acquisition company did so after they were making $32 million annually.. And remember, that's all local stores, not a nationwide business. That is a LOT of cupcakes.
Crumbs allowed themselves to open too many fucking stores. They're over-staffed and I stopped ordering from them to send to friends and family because the shipping costs are over 3 times more expensive than the pricey cupcakes.
Sprinkles seems to be making it work. Also, according to the article, they have a $53 million projection for 2013, adjusted down from $73 million.
Cupcakes may be a passing fad, but those numbers don't necessarily support that theory. I think there's room for a successful cupcake only company as long as the market isn't so saturated.
Crumbs will still make truck loads of money, they're just being managed poorly. I also suspect they have no centralized baking unit.. Most if not all stores do all their own baking. That's disastrous from a cost standpoint.
If I were put in charge of the company, I'd immediate initiate a central bakery, cut store staff and close the most poorly performing stores immediately. Then I'd market shipping aggressively. Lots and lots of grandmas would buy and ship cupcakes to their grandkids. Lots of boyfriends and girlfriends would send cupcakes to each other, etc.
|by Anonymous||reply 12||04/17/2013|
For those who don't care what they look like naked, cupcakes are simply an 'occasional' everyday treat.
|by Anonymous||reply 13||04/17/2013|
[quote]I wish the Food Network would cancel that ridiculous Cupcake Wars show.
The Cupcake War Machine won't allow it to be cancelled, you idiot! Repubs, Dems, it doesn't make a difference. They're all under the thumb of Big Frosting. Open your eyes.
|by Anonymous||reply 14||04/17/2013|
You put way too much effort into that, R12.
|by Anonymous||reply 15||04/17/2013|