Vera Wang succumbed to a consumer and media backlash for charging customers almost $500 to try on gowns in her new flagship store in Shanghai. The fee included a 90 minute fitting session and afternoon tea with a consultant.
It was credited back with the purchase of a dress that could cost as much as $50,000. The newly launched boutique is only open for private VIP preview appointments. The official public opening will take place on April 29.
A spokesperson said the charge was added because lots of people copied designs and ideas. Stepping in for quick damage control the 63 year-old Wang told WWD… "Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores."