10. "Change the tone, but not the message"
Republicans believe they have a communication problem, not a message problem. While the Growth and Opportunity Project was never meant to be a policy document, there appears to be no movement in the direction of shifting principles in the near future. “I don’t think our platform is the issue,” Priebus said during a stop on his listening tour in Iowa earlier this month.
I disagree. It's their platform that enough voters rejected that cost them the 2012 election. The message got through just fine.
The GOP *relies* on low-information voters