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How long does a brand like Nike, Reebok take to become recognized and famous?

I've been just ruminating that. I've recently seen swiss bags become popular and the company was built in 1987 or something like that, so it took more than 100 years for it to become popular. Holy cow.

by Anonymousreply 403/09/2013


by Anonymousreply 103/08/2013

Sorry R1, I meant 1896.

by Anonymousreply 203/08/2013

Nike had only $1 million in annual revenue the year before signing Michael Jordan. Then it took off pretty fast.

by Anonymousreply 303/09/2013

Reebok seemed to come out of nowhere in the mid-80s to suddenly become a top brand.

by Anonymousreply 403/09/2013
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