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Abercrombie and Fitch as dead as a doornail?

Is the brand dead or something, not that many people wear it now.

by Anonymousreply 4702/10/2013

The only people I see wearing A&F are pudgy Europeans on holiday.

by Anonymousreply 201/30/2013

It's passe for sure.

R1, I wouldn't say all eldergays wear it, but it is the brand for that one particular sad kind of eldergay who is 45 or 50 but is convinced an A&F cap and shirt makes him look 21.

by Anonymousreply 401/30/2013

Very popular with Europeans. When I lived in NYC and was walking around near Central Park, I would always get stopped by Europeans asking me for directions to the A&F Store.

by Anonymousreply 501/30/2013

I have to admit their stretch cotton boxer briefs are the most comfortable underwear I've ever worn.

by Anonymousreply 601/30/2013

It's totally gay.

by Anonymousreply 701/30/2013

[quote]it is the favorite brand of eldergays trying to look 20. There is nothing sadder than a 40 year old man in AnF clothes.

Same goes for Aeropostale, another brand eldergays love to wear thinking they're 20.

by Anonymousreply 901/30/2013

I'm watching this space for a post from a young bro with the e-mail address abercrombiestud1947@yahoo.com

I tried e-mailing you twice after the homecoming dance, brah. What gives?

by Anonymousreply 1001/30/2013

the eldergay troll is a TOTAL bore.

by Anonymousreply 1101/30/2013

OP, you talk crazy ass shit, bro! I work there dude and I can assure this place ain't dead. I just got off work actually and I ignored countless fug people shoppin the AnF tonight!

Check this out for real, I want to give a shout out to the fellas at the stop of this here thread talkin smack. I don't know who you be talkin about with this "elder gay" shit. I might be 58 but people think I'm 19 and confuse me for 19 all the time! They stop and ask what high school I go to all the time. Shit, I work as an accountant by day, but when I go to lunch, 20 year old fellas be checkin my ass out cuz my slacks be saggin! I get checked out all the time by hot and sexy fellas still in high school, bro! I even get fine honiez askin me to prom! And, that's because I work out 7 days a week, I eat healthy, don't smoke, don't drink, I use Regenerist Micro Sculpting Cream, get deep glycolic peels 5 days a week that burns all seven layers of my skin off, and I use L'OReal Sublime Bronze. Shit, tonight, these bros asked me if I was up at Michigan State last weekend for a Sig Ep kegger. Nah, brah, wasn't me. So you better back up with this "40 year old wearin Abercrombie is sad" shit. Fo real!

But, jealous haterz gon hate! I just keep my stride!

Bro at R10! I got you bro! I feel you, son! HMU bro! I work at Abercrombie from 6-10 tomorrow night. Stop up, I'll buy you a Cinnabon!

I'm out!

by Anonymousreply 1201/30/2013

Omg, I'm in love!

by Anonymousreply 1301/31/2013

Very dead except for teenage girls. the mens stuff is crap, the quality plummeted at their height of popularity.

by Anonymousreply 1401/31/2013

Corporate exploitation kills all in it's path.

by Anonymousreply 1501/31/2013

.

by Anonymousreply 1701/31/2013

A company with a history of racist actions

by Anonymousreply 1801/31/2013

It was given up on years ago by the straight, white jock crowd. It became seen as an uber 'gay' brand and, even as a gay guy myself, I thought it had become too gay-fabulous for me also. Of course, I stopped wearing it in my early 30s, as most should.

It them seemed to become very popular with urban and black guys. Not as much so with black girls and women, still became really popular in the black community.

Then, as someone else said, you began seeing pudgy Euro guys and Australians wearing it. That's when I knew it was dead.

Their CEO is a psycho and I wouldn't doubt he keeps the heads of dead gay models in his basement.

by Anonymousreply 1901/31/2013

I know abercrombiestud1947@yahoo.com and I am actually his neighbor. I guess he finally got around to updating his email from abercrombiestud1947@compuserve.com, because I tried to email him yesterday saying that the postman accidentally delivered some of his mail to my house: something from AARP and something from Medicare. I thought it was important enough to bring to his attention on this forum. I'll try to find him at the mall tonight if he doesn't respond here.

by Anonymousreply 2001/31/2013

Funny that the brand has been taken up by blacks, because Abercrombie is NOTORIOUSLY racist and had to pay out millions of dollars in class action lawsuits. Hell, an ex friend of mine got an $80k settlement from them for racist hiring practices.

But, yeah, A&F is over.

by Anonymousreply 2101/31/2013

R21, if they were smart, they'd reposition themselves as a hybrid of both a newer American Apparel and the Phat and FuBu brands. They would keep a younger demographic which would feed the coffers, they would possibly get a lock on metropolitan and urban teens coming up who want to "be like" their slightly older counterparts and they would stop wasting money on the prep/jock white crowd who abandoned them long, long ago. Plus, even young hip/hop and black people seem to have moved on from Phat and FuBu, so that demographic is beyond ripe for picking.

They can't however, because of their bizarre, scary corporate head; a stretch/melted faced ancient gay who openly lusts so zealously for male youth and beauty, he's destroying an entire corporate empire, and his board seems helpless at stopping him.

I work a block away from the huge Abercrombie store in SoHo, the corner of Broadway and Houston. They STILL have gorgeous young male models who stand out in front of the door everyday, or just inside it, wearing nothing but board shorts, no shirt or anything.

Even the young 20 something women passing them just seem to sort of roll their eyes because it's such a tired, played out shtick. Yeah, the boys are beautiful, but it isn't enough to convince the young crowd to shop there and buy their crappy, Chinese made tees and jeans.

That particular store has become more of a cheesy tourist stop and is inundated by European tourists and many Asians who walk across Houston from the Adidas store (Adidas! LOL!).

by Anonymousreply 2201/31/2013

They don't sell clothes that fit "pudgy" people - the CEO came out and said they don't make anything XL because he doesn't want to see fat people wearing the stuff.

by Anonymousreply 2301/31/2013

R23, those pudgy people are noticeable pudgy because their squeezing their fat asses into A&F shirts which don't fit them.

by Anonymousreply 2401/31/2013

[quote]I work a block away from the huge Abercrombie store in SoHo

That's not Abercrombie, that's Hollister. Admittedly A&F does own them. I think they are the cheaper version.

by Anonymousreply 2501/31/2013

Their shirts are pretty cool. Those sweatpants are gross. I've seen worse clothes in the US.

by Anonymousreply 2601/31/2013

I talked with someone who works there (corporate, not a store) and he said all their growth now is overseas where the brand is fresh and perceived as very American.

by Anonymousreply 2701/31/2013

I work at corporate - one of the mandates is the corporate dress code is AnF clothes. Which is funny to see all these older guys out of shape in AnF. The campus is great - the work areas are all open, not many offices - they hire very young people to direct the fashion lines and design the t-shirts. They "empower" them to keep the line young and fresh. I have been part of interviews and let me tell you it is mean girl personified. I sat in on a technical interview with a very qualified candidate. I felt he sailed through the interview and all they could talk about after he left was how pudgy he was and he would not fit in. Even the manager (who mind you was tubby) was saying he was not really the AnF type. I spoke up and said I must have been at a different interview because the guy was personable, sailed through the technical questions and had some really great ideas and there was more than one person in the room who should not be squeezing into a large themselves. Needless to say it fell on deaf ears.

by Anonymousreply 2801/31/2013

why does anybody think being a human billboard for a clothing label is a good idea?

these clothes are all made in the same overseas sweatshops and differ only in which corporate gang you flash when you wear them.

as much as I dislike/am amused by American Apparel ads (somebody call immigration/child protective services!), I like that lots of their clothes are plain and made in the US, and allow you to turn them into billboards for you own creativity.

by Anonymousreply 2901/31/2013

I got some stuff from there in my 20s, often from the sale rack.

I wore it for a while, but after a while... meh... I sold it on eBay a few years ago... and the auctions ended up going higher than for what I bought it!!

Shocker: their clothing had increased in value?!?

by Anonymousreply 3001/31/2013

you sold your clothes on EBay? God, honey. How poor are you?

by Anonymousreply 3101/31/2013

He got more than he paid for them, seems pretty smart.

by Anonymousreply 3202/01/2013

[quote]God, honey. How poor are you?

Not very. I did it just to fan your flames of faggotry, r31.

by Anonymousreply 3302/01/2013

When did this bs become popular with blacks? I have never seen a black guy in A and F clothing. We have our own bs brands that we follow.

by Anonymousreply 3402/01/2013

Their clothes used to be of decent quality but really took a nose dive in recent years.

by Anonymousreply 3602/01/2013

Many years ago, they were a WASP-y Old Guard brand along the lines of L.L. Bean. Lisa Birnbach wrote of them admiringly in [italic]The Official Preppy Handbook.[/italic]

by Anonymousreply 3702/01/2013

Remember, this is the same brand The Situation from Jersey Shore wears...

by Anonymousreply 3802/01/2013

LOL and they asked him not to wear it, as if it was bad for their image. You know that image where they are accused of gay porn catalogs.

American Eagle has stolen a lot of their thunder - AE used to be the poor kids AnF. AE is commited to carrying larger sizes though and America's youth is getting fatter. Where as 34 is the largest waist at AnF, AE carries up to a 42 so fat lil billy can get those retro acid washed skinny jeans too!

by Anonymousreply 3902/10/2013

They opened their first store in Holland on Amsterdam's Leidsestraat last fall. The store is designed to look like a nightclub (complete with a "doorman"), and there are lines outside of teenagers from all parts of the country, all day long. They're trying to make it look like a privilege to be let into the store and spend money.

by Anonymousreply 4002/10/2013

AE used to be very preppy, and the stores looked like a POLO store. They sold ties and button collar dress shirts, etc. The AE stuff is shit now.

by Anonymousreply 4102/10/2013

Uh, r35...

I'm hardly a "gayling," and selling some shit on eBay is hardly the stuff of delusional, aspirational fantasy.

Just thought it was odd and funny that sale rack stuff from years ago sold for more than what I bought it for. People love a label--and I probably caught that one at the right moment--and they love to feel like they're getting a "deal," even if they're not. A simple shirt at A&F can retail for like $75 (or more), so if someone buys it on eBay for $40 they probably feel like they're getting a deal.

Deal, bee-yotch.

by Anonymousreply 4202/10/2013

From "Burns & Allen" Radio Show...

George) Gracie you're late

Gracie) I'm sorry I was at the aquarium

George) They moved the aquarium up to the Bronx

Gracie) That's why I'm so late

George) Then why do you have a shopping bag?

Gracie) Is that what this is?

George) Yes, it says Abercrombie and Fitch right on it.

Gracie) No, just Abercrombie

George) What?

Gracie) They moved the Fitch up to the Bronx

by Anonymousreply 4302/10/2013

In a huge mistake they opened a new line of stores under the Ruehl brand (or Ruehl No.925) trying to capture that post collegiate man, not realizing men age 55 were still wearing AnF dying to be young. All 29 Ruehl stores closed in 2009.

by Anonymousreply 4402/10/2013

I used to love their Gym Edition line of clothing. It was more modern. They axed it.

by Anonymousreply 4502/10/2013

[quote]Many years ago, they were a WASP-y Old Guard brand along the lines of L.L. Bean. Lisa Birnbach wrote of them admiringly in The Official Preppy Handbook.

It was a high-end sporting goods travel store selling clothes for safaris and other strenuous travel. They went out of business and the current company took the name.

by Anonymousreply 4602/10/2013

It's been dead for years. Europe is another story , they opened a store in Paris last summer on the Champs-Elysée. I live here and there is so much trash walking around with these HUGE A&F labels on everything and to top it they wear fake Dolce & Gabbana jeans with the huge metal label on the ass. nice.

by Anonymousreply 4702/10/2013
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