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Domino's CEO: Obamacare's Calorie Count Mandate Will Be 'Difficult'

Anyone who’s gone on a diet knows it can be a pain to count calories. But that doesn't mean they take their complaints to the federal government.

Domino’s pizza officials claim the chain is going to have trouble complying with a mandate included in Obamacare requiring fast-food restaurants, among other venders, to post the calorie makeup of their menu items, AnnArbor.com reports. The mandate, which stretches back to President Obama’s signature of the Affordable Care Act in 2010, will begin being enforced next March.

Domino's CEO J. Patrick Doyle is set to meet with federal regulators to discuss how best to comply with the law that he claims, along with other pizza chain executives, presents unique challenges to his business.

"There are 33 million ways to sell a Domino’s Pizza, so coming up with a way to put calories in a menu for 33 million varieties is a little bit difficult," he told AnnArbor.com.

Critics point to other downsides of the rule. A senior vice president for the Food Marketing Institute said the rule “eliminates creativity and regional variation,” since restaurants will have to spend money to determine changes to the menu, and then post the new calorie information.

Indeed, such costs made it the third most burdensome statutory requirement enacted in 2010, according to the Office of Management and Budget, The Washington Times reports.

That apparently hasn’t stopped McDonald’s from adding the information to menus at locations across America, which president of McDonald's USA Jan Fields says the company “voluntarily” wanted to do.

Posting dietary information isn't exactly groundbreaking. Even before Obamacare was enacted, a regulation passed by New York City in 2007 required fast food restaurants to post calorie info.

by Anonymousreply 512/07/2012

I think putting calories on fast food is stupid. Who cares? If you're dieting, you wouldn't be eating fast food. And if you're eating fast food, you wouldn't be caring about calories.

by Anonymousreply 112/07/2012

Calories don't make you fat anyway.

by Anonymousreply 212/07/2012

Shouldn't be a problem just use a ballpark figure, everyone else does. Studies of the accuracy of the same information on processed food, especially frozen meals show a usual variation of about 15 percent, most often in the more calorie side. Not infrequent for the actual to vary by as much as 40%. I would rather know the ingredients than the calorie count

by Anonymousreply 312/07/2012

This is such bullshit. They've got calorie counts for chain restaurants all over NYC and it hasn't closed them down.

by Anonymousreply 412/07/2012

No one looks at calorie counts except as a conversation starter. They'll say "Can you believe how many calories are in this? Ha ha ha." And then they order it anyway. You'll never see people actually using it as a serious tool. If they were really that concerned about their diets, they wouldn't be eating at Domino's.

by Anonymousreply 512/07/2012
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