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Donald Trump Partnership Ruins Macy’s Popularity

Donald Trump Partnership Ruins Macy’s Popularity

By Annie-Rose Strasser on Nov 29, 2012 at 2:31 pm

The old adage that “all press is good press” might not ring true with department store chain Macy’s. Their recent partnership with conservative billionaire oddball Donald Trump is causing a sudden drop in the brand’s popularity, particularly among women.

According to a YouGov Brandindex survey, immediately after the Macy’s-Trump partnership, women steadily became far less likely to recommend Macy’s to their friends. In the same period, other brands like JCPenney actually performed better than usual: (graph at link)

Nearly 675,000 people have signed a petition asking Macy’s not to partner with Trump, citing his extremist political positions: Trump called for revolution after President Obama won re-election, has been a leader in the so-called “birther” movement, and called global climate change “a concept created by and for the Chinese to make U.S. manufacturing non-competitive.”

Or perhaps it’s the more overtly sexist things Trump is known for that make him such a terrible partner for Macy’s: He recently offered to expose his genitals to a woman, played “rate the women” with contestants on his reality TV show, and in 1991 he told Esquire magazine, “it doesn’t really matter what [the media] write as long as you’ve got a young and beautiful piece of [expletive].”

Macy’s has stood by its decision to partner with Trump, saying, “Macy’s marketing and merchandise offerings are not representative of any political position.”

by Anonymousreply 1011/30/2012

[quote] He recently offered to expose his genitals to a woman,

This is news.

by Anonymousreply 111/29/2012

[quote]He recently offered to expose his genitals to a woman

Is there an electron microscope in the Donald Trump for Macys collection?

by Anonymousreply 211/29/2012

and yet he STILL refuses to teabag Stephen Colbert, and thousands of children go hungry

by Anonymousreply 311/29/2012

"He recently offered to expose his genitals to a woman..."

Donald Trump's 'birther' shortcomings have already been on display for several months.

by Anonymousreply 411/29/2012

Macy's died when they exploited the American local department store.

by Anonymousreply 511/29/2012

Amazing that the brain trust at Macy's couldn't have predicted this, oh, at least a year ago. CEO's rule!

by Anonymousreply 611/29/2012

Have there been drops in sales of his products?

by Anonymousreply 711/30/2012

Normally I buy a few shirts there when the seasons change and do some Xmas shopping there, but not this year thanks to Trump.

by Anonymousreply 811/30/2012

I think only people in NYC care about this...I was in my local Macy's today and it was packed. No parking at all and its not even officially December yet.

by Anonymousreply 911/30/2012

Now that the election is over, this will be forgotten about by...yesterday.

by Anonymousreply 1011/30/2012
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