r132 = Janet nut.
Blackglama Creator Doesn't Think Janet Is A Legend (Most)
"But when I telephoned my friend Peter Rogers, who dreamed it all up, he snorted that Janet canât compare with his stars of yesterday and he thinks the ad is terrible, cheap and trashy. âShe is the difference between celebrity and legend.â
âWhat becomes a legend most?â This is the immortal phrase that accompanies the still-going-despite-PETA ads for Blackglama luxury mink.
Created back in the mid-sixties by adman Peter Rogers, this campaign retains some of its fabled lure. In the days when Rogers of the Jane Trahey ad agency asked for and won every star from Judy Garland to Marlene Dietrich to Lauren Bacall to Diana Ross to Bettie Davis to Barbra Streisand to Rudolf Nureyev and Elizabeth Taylor, the ads have continued.
I was amazed to find the latest one, of Janet Jackson having her own private wardrobe malfunction, in the new pages of W and of Vanity Fair. This marks the second time Janet has done the âlegendâ ad. In the first, she was wrapped in mink up to her beaming face. Now, she has unwrapped. She is wearing skintight leather pants and knee-high boots, with a long fur vest thrown over her lean, taunt, naked torso. Janet has one hand hooked into her pants, pulling them down provocatively.
Her expression is stunning. Her short hair is wind-swept and she sports a challenging âLook, but donât touch!â expression. I liked this ad very much, because I admire the one Jackson member who hasnât traded solely on her famous brotherâs fame.
I have admired her strength in breaking away from the dysfunction of her family and forging her own career. Yet she hasnât abandoned family ties; I recall her standing behind Michaelâs heartbroken little girl at his funeral, looking so concerned for the child. (Now, Paris looks almost as grown-up as Aunt Janet, and is nearly as self-composed.)
I have always thought Janet might someday make her mark, bigtime, on the screen or on the legit stage. For the time being, she sings, dances, takes an occasional role in a small movie and is fabulous to look at. And, the advertising âMad Menâ of today â who continue the Blackglama shoots â evidently think so too.
But when I telephoned my friend Peter Rogers, who dreamed it all up, he snorted that Janet canât compare with his stars of yesterday and he thinks the ad is terrible, cheap and trashy. âShe is the difference between celebrity and legend.â (Sigh! What do I know?)
I asked Peter if he gets paid for his brilliant original creation of asking âWhat becomes a legend most?â He went back to portrait painting down in New Orleans, saying, âNo, of course not!â