I don't have many Christmas gifts to get. I pick up items during the year. It's usually stuff my friends and immediate family would enjoy and they are usually shocked that I put so much care into my gifts.
I also shop on eBay, where I find that most items are much cheaper than paying retail. For instance, my mom is always losing her cell charger, I found a brand new charger, for $4, that was with shipping! Of course, that's just a stocking stuffer.
Everyone always enjoys my gifts, because I take great care in buying each person something I know they will really enjoy and appreciate it.
I'm an artist, so my friends, and family, also expect one of my homemade 'photo funnies' cards which incorporate old family (or friend) photos with cartoon bubbles in a Holiday theme, I consider the card part of the gift because each card is time consuming.
I think if we became more imaginative and personalized with our gifts, there wouldn't be this moronic mad rush to act like a pack of wolves trying to get discounts on crap most people can simply buy themselevs.
If you have friends or family down on their luck, why not find out they really NEED: a new computer chair, dishware, a set of pots etc, rather than get them an expensive bottle of cologne or an expensive silk scarf they'll never wear?
As for this Black Friday lunacy, what is so personal about buying your partner a TV, electronic gadget or small appliance? It takes no imagination, let them buy it themselves.
Most of this Black Friday nonsense revolves around people trying to save on expensive electronic items, these items should be bought during the year, when usually they cost less!