The campaign will be fear-based and combine California libertarianism with generational warfare. It will center around the idea of someone trying to TAKE something that is yours, your autonomy (Zoomers) and your entitlements (Gen Xers and older millennials.) He will attack relentlessly but temper it with Gen X snark.”‘That’s my purse! I don’t know you!” KNEE TO GROIN.
The villains will be the GREEDY BOOMER WHO DESTROYED EVERYTHING AND GETS AWAY WITH IT (represented by guess who) and the BACKWARDS STATE REPUBLICAN, the latter depicted as a cross between the parents from Footloose and the coven from Rosemary’s Baby. His ads will co-opt horror movie imagery.
It could work.