What''s up with The Today Show & their annoying bumper music?!?

I switched from watching GMA to Today several months ago and while it''s a bit dry and not as glossy as GMA, it''s better and more informative and not everything is about mommies & promoting somebody''s book or movie.\ \ However, what the hell is up with the bumper music? They play some dumb ass song for everything. Just because there''s a segment called "Financial 911" or whatever doesn''t mean they need to BLAST some hip-hop song yelling "9-1-1!!" If there''s a photo of a glass of wine, there''s a wine-themed song blaring through the TV speakers. If you''ve watched, you know what I''m talking about. It just comes across as cheap and silly not to mention annoying. Why?

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