There's another article about him that explains a bit what's going on.
********** There’s his website, which features a blog, reviews from satisfied clients, and photo galleries both public and paywalled. He tweets, of course. He runs an escort web directory, a webcam site, an online sex shop and an adults-only dating site. His book, The Gay Escort’s Guide to Getting Rich ... And Staying Rich, comes out in December (2013). **********
********** His efforts have paid off. His endorsement deal is with a brand of blue-and-white luxury linens that adorn his bed. When he isn’t meeting clients here, he’s jetting to Rome, Miami, New York and other places devoted customers fly him. **********
********** “I’ve been 20 for the last God-knows-how-many years,” he says with a grin. (His schoolboy costume is upstairs. It’s a favorite with clients.)
Getting his name as close as possible to the top of Google’s search rankings, one of his main concerns, is an ongoing project that requires smarts, hours of time and a major investment in advertising. Brandon says he spends a minimum of $1,000 a month on marketing. **********
********** Social media has largely eliminated openly gay men from Brandon’s customer base. Most of his clients are men married to women. **********
********** Hiring Brandon isn’t cheap. His rates begin at the equivalent of $225 an hour at his apartment or $300 at a different location, a standard fee for high-end escorts. He sees up to five clients in a day.
They can be an emotionally high-maintenance group: men who aren’t entirely comfortable with their sexuality or double lives they’re leading. Brandon is often their first male sexual partner, an experience that can be both exhilarating and fraught with emotion. De facto therapist is one of his many job functions.
He knows he can’t continue forever. His ultra-youthful looks are his calling card, and although he does what he can to take care of them — no drugs, little drink, daily sunscreen — he’ll be able to fulfill the fantasy of being other people’s beautiful boy for only so many years.
“Ten years is probably a good run,” he says. “I don’t want to be an old escort. I want to leave all that and do more media things.”
His ambitions include marketing his own lines of condoms and underwear, and he’s done some research into possible factories in China.
Whatever he ends up doing, he says escorting has enabled him to hone his proclivities and abilities: a fascination with marketing and business, a solid work ethic and the ability to listen without judgment to strangers’ most intimate desires. **********