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Cristiano Ronaldo Launches His Debut Underwear Line

Ronaldo was attending the official launch of his new underwear range, CR7, and anyone wondering what his debut collection looks like didn’t have to look too far - a 19-metre tall campaign image featuring the chiseled winger in all his glory was suspended above in the landmark building’s renaissance courtyard. Meanwhile the man in question, never shy about coming forward, was clearly delighted as he posed for photos between its legs. ‘I am very proud to officially launch CR7 today and especially to see my campaign image displayed in this beautiful building, one of the most famous landmarks in Madrid,’ he said.‘I put a lot of passion and dedication into creating this new underwear line and I am delighted to finally launch it globally today. ‘ Ronaldo has previously modelled for Armani Jeans, but his latest campaign marks an inaugural brand venture and his first attempt at fashion designing. His design debut was aided by Richard Chai – best known for his collaborations with Marc Jacobs and Donna Karen.‘Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection alongside Richard has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself,’ he said. ‘I am very proud that the collection is launching worldwide today.’ Ronaldo's new underwear range will be available to buy via from November 1.


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