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Nike Asks Everyday Athletes To Outrun A Rhino

The sports brand's latest campaign encourages people to take their capabilities to the next level. Global sports brand Nike marks the 25th year of its Just Do It campaign by challenging regular athletes and folks to take their capabilities to the next level. The brand’s promotional video for their ‘Challenge Yourself: Possibilities’ campaign pits everyday exercisers against some of the world’s greatest athletes, action stars, and even against rhinos, and bulls. The video, directed by Nicolai Fuglsig, features a voice over by actor Bradley Cooper and depicts regular people taking on super athletes such as basketball star LeBron James, top tennis player Serena Williams, boxer Andre Ward, and Spanish soccer player Gerard Pique. The new campaign encourages people to take on challenges and even challenge their friends to take their skills to another level. People can check out challenges and apps on Nike’s Just Do It site and post their results on Instagram and Twitter using the hashtag #JustDoIt.

http://www.psfk.com/2013/08/nike-possibilities-ad.html


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