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Weekend Box Office: Oprah’s PR Blitz Helps ‘The Butler’ Open #1 With $25M

Soft Box Office As ‘Kick Ass 2′ Falls, ‘Jobs’ Biopic Dies, ‘Paranoia’ Bombs - 1. Lee Daniels’ The Butler (Weinstein) NEW [Runs 2,933] PG13 Friday $8.3M, Saturday $9.3M, Weekend $25.0M 2. We’re The Millers (New Line/Warner Bros) Week 2 [Runs 3,325] R Friday $5.8M, Saturday $7.1M, Weekend $17.7M (-33%), Cume $69.4M 3. Kick Ass 2 (Universal) NEW [Runs 2,940] R Friday $5.4M, Saturday $4.2M, Weekend $14.0M 4. Elysium (Sony) Week 2 [Runs 3,284] R Friday $3.9M, Saturday $5.5M, Weekend $13.5M (-55%), Cume $55.8M 5. Planes (Disney) Week 2 [Runs 3,716] PG Friday $3.6M, Saturday $5.7M, Weekend $13.4M (-40%), Cume $45.3M 6. Percy Jackson: Sea Of Monsters (Fox) Week 2 [Runs 3,080] PG Friday $2.5M, Saturday $3.3M, Weekend $8.2M (-43%), Cume $38.7M 7. Jobs (Five Star/Open Road) NEW [Runs 2,381] PG13 Friday $2.6M, Saturday $2.4M, Weekend $6.5M 8. 2 Guns (Universal) Week 3 [Runs 2,471] R Friday $1.7M, Saturday $2.4M, Weekend $5.7M, Cume $59.3M 9. The Smurfs 2 (Sony Animation) Week 3 [Runs 2,349] PG Friday $1.3M, Saturday $2.2M, Weekend $5.0M, Cume $57.3M 10. The Wolverine (Fox) Week 4 [Runs 2,058] R Friday $1.2M, Saturday $1.9M, Weekend $4.5M, Cume $120.5M 12. Paranoia (IM Global/Relativity) NEW [Runs 2,459] PG13 Friday $1.3M, Saturday $1.4M, Weekend $3.6M

http%3A//www.deadline.com/2013/08/did-oprah-affect-box-office-the-butler-tops-box-office-friday/


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