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Sale numbers: Rolling Stone's Tsarnaev cover was a success

August 1 Remember that issue of Rolling Stone magazine with the journalistically responsible yet widely reviled picture of Dzhokhar Tsarnaev? It jumped off of newsstands, according to AdWeek. The skinny: Retail sales of the issue jumped 102 percent over average per-issue sales for the past year, according to Magazine Information Network. Figures are based on point of sale data from 1,420 retailers from July 19 to July 29. Among those retailers, 13,232 copies were sold, more than double the magazine’s average sales for the prior year. Glorious. That’s thousands of people who bought a well-researched story on how a well-balanced kid became radicalized and allegedly committed a monstrous act of terrorism. It’s also a repudiation of people who boycotted the magazine and of retailers that declined to stock in on their shelves. Good journalism coupled with appropriate and compelling photography make for a powerful package.


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