Deadline: Hollywood says "Man of Steel" flies high at box office on opening weekend
Superman audiences have just thumbed their noses at the new movie’s critics and given it an ‘A-’ CinemaScore. That will further help word of mouth as [bold]it’s already setting records for the biggest opening for June and the second biggest weekend opening of 2013.[/bold] Warner Bros’ and Legendary Pictures’ Man Of Steel (4,207 theaters with 3D in 3,357 venues) opened Thursday and is flying high at the domestic box office today on its way into the weekend. Man Of Steel Box Office Opening WeekendMy sources have now refined their estimates to $46M Friday including that $9M in midnight shows (though some think the number could get as high as $50M). That makes for $120M for the three-day weekend, and $132M for the four-day cume including that $12M from Thursday 7 PM Wal-Mart shows.
The only thread on it I see is the one that erroneously says it was a box office flop (posted a week before the movie even opened).
So it's a success even though DL predicted it would be a failure?
Publicist spin. It's estimated to make twenty million more than Spiderman did over ten years ago, and Superman is much bigger draw in the country than Spidey was at the time. It's a "hit", technically, but nowhere near the amount of money they expected. And given the bloated budget and insane advertising/marketing costs, they'll be lucky to break even.
Why produce these things if they're so expensive to make?
Too Loud, Too Long, No Humor. How many demanded their money back?
Is it true there was a shot of a naked Superman baby?
People started walking out half way through in my theater.
It's exciting to witness the film of the century.
R4 Exactly, they'll be lucky if they break even. They had to of spent AT LEAST $100 million on advertising. There's at least two commercials per commercial break on TV peddling this movie and they've advertised with practically EVERYONE - Sears, Dodge, Walmart, Norton Antivirus, Twizzlers - you name it. They really went overboard to the point it's annoying.