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Microsoft Turns Siri Against Apple in New Ad

The Microsoft-Apple rivalry is heating up again. In a new 30-second ad for Windows 8, Microsoft manages to skewer the iPad, Siri and Apple's promotional strategy. The ad shows the iPad and a Windows 8 tablet side-by-side with Siri repeatedly apologizing for not being able to do what Microsoft's tablet can. "I'm sorry, I can only do one thing at a time," Siri says, before adding, "I guess PowerPoint isn't one of those things. Should we just play 'Chopsticks?'" Sure enough, the person in the video starts playing a flawed version of the song "Chopsticks," poking fun at Apple's iPad Mini commercials which focused on users playing piano. While Samsung frequently attacks Apple in ads, it has been awhile since we've seen Microsoft go this route — with the exception of a commercial in April that painted both Apple and Samsung fans as buffoons. Perhaps Microsoft drew some inspiration for the latest ad from a parody ad from last year. The YouTube video includes a link to a page on Microsoft's website, which compares some of the specs between the iPad and Windows 8 tablet.

http%3A//mashable.com/2013/05/23/microsoft-slams-apple-ad/


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