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New York Bike Share Program

I saw some of the new stands being installed over the weekend. It seemed like a good idea, until I went to the program's website. Apart from it seeming kind of expensive, it's clearly only designed to benefit a certain segment of the city's population. There aren't any locations north of Central Park in Manhattan, meaning that students at Columbia (who I imagine would probably use a servie like this) don't benefit, the ones in Brooklyn are only in Brooklyn Heights, Fort Green, and Park Slope (again, you'd think Williamsburg would be all over this), and none in Queens or the Bronx. Is this just some kind of empty corporate gesture as Bloomberg leaves office, am I just too cynical, or am I pretending to understand something I don't?

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