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How long does a brand like Nike, Reebok take to become recognized and famous?

I've been just ruminating that. I've recently seen swiss bags become popular and the company was built in 1987 or something like that, so it took more than 100 years for it to become popular. Holy cow.

http%3A//www.legitreviews.com/images/reviews/523/Swiss_Gear_Pegasus.jpg


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