It's all one of my FB friends can talk about. Is it like Herbalife or some other scammy pyramid scheme?
Never heard of it.
It definitely sounds like over-priced and over -hyped vitamins and nutritional supplements.
It is a pyramid scheme. Drew Brees, the New Orleans Saints' quarterback, is an endorser (see link) and was especially visible as a spokesperson before his Super Bowl win. Now that he has major endorsement contracts, he's not as visible.