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Now that I turned 30 and am obsessed with applying eye cream...

Which one do I use? Which one do I use? balms, serum, creams, etc. There are so many products and things to think about, I'm not sure. The way I see it, there are three factors working against us: Wrinkles (crows feet), Dark circles and Puffiness. Puffiness I feel like is genetic and cannot be countered as easily, so are most creams supposed to help with both dark circles and wrinkles? I hear that use of preventative creams can decrease wrinkles by 20% in later age. So should I go with a retinol cream (which my dermatologist sells in her office)? A counter lady at Bloomingdale's recommended that I use the Lancome Genifique since I do not have many wrinkles to fill in yet, rather than a regenerating cream I guess; I don't think these Genifique products have retinol. And then there are those that say that any pharmacy cream will do and it's not necessary to spend $ on the brands.

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