Nike's new Oscar Pistorius ad is controversial

"I am the bullet in the chamber. Just Do It!" Maybe he misinterpreted the "Just Do It" as permission. Should Nike be held responsible?

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• Nike sure knows how to pick them. Telling Lance Armstrong, Michael Vick, Tiger Woods, and now Oscar Pistorious to "Just Do It" is definitely sending the wrong message.

• SHAME on Nike!!! They are standing behind Oscar Pistorius and are not pulling their sponsorship!! Boycott Nike! They support murderers.

• Dangerously ironic.