I searched several dictionaries but I still don't get it. What does per se mean? The free online dictionary says intrinsically. But what does that mean, thought?
"so to speak"
What does so to speak mean?
The OP isn't dumb, per se, but he is being thick.
It is a qualifier for the word or phrase, meaning that the usage might not be standard but should be interpreted easily enough by adding "so to speak."
If you lack the comprehension to understand dictionary definitions, why do you think we can help you? Just ignore it when you see it, since it is almost always used as an unnecessary elegancy.
Now stop bothering us with your demands to have your intellectual inadequacies pointed out.
It's the name of Thomas Keller's famous restaurant in NYC.