Oprah May Bring An End To 'O' Magazine...Wants Younger Readers
Despite the fact that it's still one of the best selling magazines in the country, Oprah Winfrey, yesterday, during the magazine's annual conference, announced that she might stop publishing O Magazine.
She revealed that the publication has been badly hit by drops in circulation and ad sales, and that she might stop publishing it, or perhaps, following Newsweek's recent example, switch to an all-digital version of the magazine.
As she was quoted: "I'm not interested, you know, in bleeding money."
Though the magazine still gets a sizeable readership, Winfrey is concerned that the audience mainly skews older - the median age being 49 years old - and that she wants to attract younger readers, say, compared to Vogue, whose readership averages around 35 years old.
As she said, she wants "women in their 30's or perhaps their 20's, to be able to reach out to people when they are looking to fulfill their destiny. By the time you're 40, 42, you should have figured it out already."
Print magazines are dying a slow death. The ones that survive will move to an all-digital format.
Yeah,good luck with that Oprah. I understand she wants to recoup her losses but I don't think going after a younger crowd will work for her. She's too deeply associated with the middle aged frau demographic, young women don't want anything to do with her or O.
"...fulfill their destiny." What utter horseshit! But what else could be expected from someone so utterly self-involved and with a shessiah complex? And the sow is oblivious to her own gargantuan arrogance.
So the new magazine will be "o"?
She's probably bored with it, and Editor-at-Large Gayle King is too busy to run what was created to justify keeping her on the payroll.
She should start a website like the Huffington Post without the politics. Ariana Huffington is the new Oprah.
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Oprah still doesn't get it.
It's YOU they don't like. Nobody likes Oprah anymore. She's an egotistical, bullshit spewing, out-of-touch billionaire, and people just aren't buying what she's selling.
She needs to go away - period. Not just her magazine.
But the current O magazine demographic is the one that still reads print magazines. Good luck trying to appeal to a younger audience.
People still love Oprah and she still manages to be a cultural force in America even after her show was retired.
I think this is more a "warning," telling investors in not so many ways that she is closing her mag
I'd lick her smooth foot soles if she asked me to.