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How Does Tim Burton Achieve That Blood-Drawn "Pale" Face Look For His Films' Promo Photos?

I'm sure today they do it with computers, but twenty years ago, back around the "Batman Returns" movie, Tim started doing the "white face" thing for all his promotional photos. While they could have been simply airbrushed the faces white, it looks like it was done with a specific lighting technique. It doesn't appear that the actors had their faces' painted white (in person, or in post). It looks like it's a major flash from the camera, a blast of light, perhaps done in a pitch black room. The "Batman Returns" posters were very startling. I'm have no knowledge of photography, and especially photography back in the early 1990s, maybe someone knows the technique that was used. One last thing, there are outtake photos from the "Batman Returns" photo shoot, while the actors don't look "as" white, they still appear to be very pale. Maybe they used light reflective makeup? I'm curious if anyone knows. I'd love to know who the photographer was. I tried to find out, but no luck. FWIW, Burton's photos are just boring now. He overdid the "white face" for far too long, just as he overdid the stitched up look too. It's off-topic, but I just wanted to throw that out there.

http%3A//www.gorgeouspfeiffer.com/images/gallery/movie/92_batman/Batman2.jpg


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