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SIAP: the romney "Jeep to China" lie ad...

I kind of understand why it was started - because of a semi-reasonable misinterpretation of a news item - BUT what I don't understand is why, after the ad had been totally trashed on the front pages of many Ohio newspapers AND by the Chrysler CEO, why did romney continue to run it? They really would not have had to admit their lie, they simply could have quietly removed it from airing - they certainly would not have had to answer questions about that action; they didn't answer questions about much of anything this past month; but the fact that they continued to run it just does not make ANY sense to me (seems to me it just served to remind their target audience that romney could not be trusted)- maybe some of you have a rationale for this. TIA

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