This is an odd choice because the fragrances tend to choose male spokespeople that they feel appeal to their target customer base, straight men. That's why they choose men like Tom Brady (Stetson), Matthew McConaughey (D&G), James Franco and Chris Evans (both for Gucci).
Straight men hate Robert Pattinson.
What's even worse, gay men hate Robert Pattinson.
Dior is fucked.
So, men in general hate Robert Pattinson?
And most Twihards don't have boyfriends to buy it for.
Yes, Dior is fucked.
Our scent is inspired by warm masculine notes of whiskey and dried tobacco, with distinctly English undertones of beer battered Cod fish, malt vinegar, and vomitus.
I'd rather Robbie all musked up and ready for a tumble le likes the man scent!!!
I didn't think Dior hired closeted homosexual spokespersons.
The biggest buyers of men's fragrances are straight women, buying them as gifts. This might have been the rationale.
They should have had him endorse a women's fragrance.
More like straight women buying them as a form of punishment.
It still seems most men's fragrance are fronted by men who have SOME appeal to straight or gay men. This guy has zero appeal to either demo.
It will be curious to see how they use him in the campaign.
The fragrances tend to choose spokesmen that are very, very masculine. Take a look at McConnaughey's Dolce & Stetson ads...
He's very unlikable in terms of his PR persona. Maybe they are hoping female fans will buy the perfume (kinda like how Madonna/Gaga anticipated male fans would purchase their perfumes even though they were designed for women in mind)
he is going to be more famous than any actor, and breaking news for you guys, he is going to propose to kristen this Christmas.
I can never figure out how posters like R20 find their way to DL.
R21 Google alerts. The scourge of DL.
Are Straights welcome here R21? its good news if R20 is right, i am also their fan
They should have gone with either Taylor Lautner or Kellan Lutz if they wanted the teen girls (you better wear the Dior perfume if you want to have some action tonite!) and the gay guys (you better smell like Taylor / Kellan or you are not getting any action tonite!).
Straight or metrosexual guys don't go for the kind of actors like Robert Pattinson.
Robert Pattinson will propose to Rosanne Barr if that is what his agency tells him to do. Welcome to the reality of being a Gay actor in America today.
I can only imagine the kind of obese cat ladies who would have Robert Pattinson on their Google alerts.
Who the hell thought J. Franco would be good to sell fragrances?
Gucci according to R3.
James Franco does NOT smell good.
Neither does Pattinson (his BO almost leaps off the computer screen) or Brad Pitt or McBongo.
There seems to be a disconnect between who the public thinks of as sexy, and well CLEAN enough to hawk a scent and the luxury brands.
Pattinson in particular is not only not masculine but comes off as fairly sexless.
Somewhere between no self-respect and a lack of self awareness lies Cuckold...the new fragrance from Dior!
Never understood the choice of McBongo for D&G. He is famous for smelling bad.
Stop it bitter queens. Rob cleans up very nice...even with the scruff. Look at some of his GQ and Detail pics. Sure, he's a closeted hot mess right now, but he can be pretty when he or his PR team needs or wants him to be.
He looks very moody. Moody is good for fragrance ads.
His is a face that is made for the two-dimensional format of print.
This site is something else. I've never encountered a more bitter bunch of queens. Are you all just pressed that Rob does not in fact conform to your queer delusions about him being gay? As for his supposed non-appeal to straight and gay men, have you done some sort of focus group to verify this? I'm sure Dior, a respected fashion house, know what they are doing. They've already received a massive positive response just to the few leaked screenshots and the press photo. Imagine what will happen once the ad airs in September. It's going to be mayhem. And granted, it WILL be mostly women who respond to this. Newsflash: most men's fragrance campaigns are targeted at women as they are the biggest consumers of men's fragrance, buying it for their boyfriends, husbands, and their straight or gay male friends. With just a whiff of the campaign being leaked, women have already responded with a resounding Yes. Clearly NOT a mistake by Dior then.
And since you all seem to disparage all Rob fans as being obese twihard cat ladies, I'm sure the replies to my comment will follow along those lines. So my response in advance to those comments is: Stay pressed.
Well, he does still seem to have a career, despite the fact that some people predicted he wouldn't.
So I have to agree with you to some extent.
[quote]And since you all seem to disparage all Rob fans as being obese twihard cat ladies, I'm sure the replies to my comment will follow along those lines.
At least you're being honest that you are an obese Twihard cat lady. Knowing is half the battle.
Pattinson still has a career? Must have fooled me!
[R47] LOL You didn't even try.
Because nobody cares.
In fact, nobody has cared about Rpatz since 2009.
"With just a whiff of the campaign being leaked, women have already responded with a resounding Yes. Clearly NOT a mistake by Dior then."
just leads me to believe it's a parody post anyway.