'Today' Ex-Viewers Say Ann Curry's Ouster And Tabloid Fare Weighed Heavily
Suddenly, a problem for NBC became a BIG problem. Even people who didn't particularly like Curry loathed the way she was dispatched. Except for two weeks during the Olympics, "Today" hasn't sniffed first place in the ratings since.
If they take into account people who were loyal viewers a couple of years ago, it would be a completely different story. If they had never turned "Today" into "Cringing at Ann Curry's Antics," then they could have lost both Ann Curry fans without it even mattering.
Lauer = Sejanus
Basically, all the Today Show producers had to do was read DL threads about their show over the last year and could have figured this out without marketing research or repercussions.