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Tagg, You're It! First Son Saves Dad's Campaign

So who is getting the credit for the newly energized Romney that reporters are now seeing on the campaign trail? Tagg Romney, the candidate's oldest son, according to Allen and VandeHei's latest dispatch on the campaign's inner workings: For months, Ann Romney and her eldest son, Tagg, were dutifully supportive of the political professionals running Mitt Romney’s campaign. All the while, their private frustration was mounting. Shortly before the first debate, it finally boiled over. What followed was a family intervention. The candidate’s family prevailed on Mitt Romney, and the campaign operation, to shake things up dramatically, according to campaign insiders. The family pushed for a new message, putting an emphasis on a softer and more moderate image for the GOP nominee—a 'let Mitt be Mitt' approach they believed more accurately reflected the looser, generous and more approachable man they knew. ... [T]he biggest change in the ecology, according to the insiders, is the more assertive role of Tagg Romney, who has been "making sure that his father’s environment is such that he’s relaxed when he goes up to do things, and making sure that he’s not over-programmed, and is protected from the cacophony of advice," a family friend said. ... The eldest son has been around the campaign’s Boston headquarters more often and keeps his own heavy schedule of media and campaign appearances. His involvement increased gradually in the two weeks before the debate, according to the insiders, after focusing on fundraising for much of the 2012 campaign.

http%3A//www.slate.com/blogs/the_slatest/2012/10/09/tagg_romney_credited_with_mitt_s_new_campaign_shift_.html


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