Pretty sure a stealth marketing group of hipsters got me to take a picture of them yesterday using a huge plastic non-digital camera I'd never seen before. A Polaroid popped out of the top after I pressed the button.
Pretty sneaky, sis.
Urban Outfitters sells them for a ridiculously high price. I think a pack of film costs as much as the camera.
My cousin worked (briefly) for the company that bought the brand, stock and an old film factory. It includes a former Polaroid scientist. They are trying to recreate the film with a new manufacturing process since some of the key elements of the original are no longer made. At first they could only do black and white.
I was rather surprised by the whole thing. I think it is just a hipster fad. What could be more ironic today?