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CNN Looking At Reality Tv Shows To Help Save Sinking Ratings

Could we be getting "The Real Housewives of CNN" soon? As the oldest cable news network struggles with plunging ratings and a leadership vacuum at the top, the New York Post reported Monday that it is looking to reality shows as a potential savior. Citing documents, the tabloid wrote that executives have been talking to Hollywood agencies and producers, mulling a late-night talk show in the style of "The View," a slew of reality programming on weekends, and searching for hosts from outside the normal TV news arenas. If the plans go through, CNN would be far from the first cable network to stray somewhat from its original identity. An outside producer who has been involved told the Post, that the meetings were akin to "that moment when MTV decided to stop playing music videos." The difference, of course, is that the news is a supposedly more high-minded field than the world of the music video. The Post report immediately elicited harsh commentary. "CNN to save itself by featuring less news," New York magazine wrote. "Kind of difficult to make the argument you're a news network when you want to do this," media writer Gabriel Sherman tweeted. But the network could also be forgiven for casting about for new blood. Though it is highly profitable, its ratings have hit 20-year lows and its president has announced his departure. The CEO of Time Warner has put CNN on notice. What's a network to do?


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