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How Did Skrillex Become So Popular?

Is this a corporate thing, because this came out of nowhere. I knew of him a few years ago, but nothing has happened that should be getting him this amount of coverage all of a sudden. He has a new album coming out, but it's not like he's had a whole load of success beforehand, not enough to get every magazine running after him. He's known in indie circles. I'm very aware of what he's doing at present. It just reeks of the industry deciding to push somebody, or "make" somebody. People like Skrillex usually get little coverage. What gives? He has talent, don't get me wrong, but that means nothing to the music industry. Rolling Stone has him on their main page, and are giving celebs makeovers with his signature hairstyle. His career basically consists of EPs. Is he sucking someone's dick?

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