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Sports Illustrated Swimsuit Issue

I remember a time when there was so much hoopla surrounding the release of this issue. Getting the cover was a big deal, there was a press conference, interviews, tv specials, etc. I was just walking by a newsstand this morning and noticed the issue on the shelf. I didn't even realize it came out and never heard of the cover model. Is this another sign that print publishing is irrelevant? I'm not a straight man so it really doesn't affect me, just curious about what others think.

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