Betty Bacall, but damn I still get royalties!
- Imagine the money they save.
- Lavoris mouthwash and Halsa shampoo - I spotted them at the 99 cent store, which is where a lot of these brands end up.
- Brut by Faberge%0D\
Lux, The Soap Of The Film Stars%0D\
The Thigh Master%0D\
Schaefer Beer (But no Schlitz, I think)
- I buy VO5 shampoo and conditioner at the grocery store for 88 cents and it works as well as the $5 bottle of Pantene I used to buy.
- I steal pine needles from the forest and make my own exfoliant and cereal.
- Anacin and Brioschi
- Cigarettes, absolutely. I''m too young for cig ads on tv, but I clearly remember when every magazine you read had at least half a dozen cig ads (usually more) and billboards were all over the place. Not to mention corporate sponsorships like tennis and NASCAR. It seems so weird that it was allowed and nobody really thought much of it.
- Same here, R6. VO5 shampoo for 88 cents at Walgreens and damn if it doesn''t work just as well as all the other expensive brands. I''ve been using it for years. Smells nice too.
- Pert Plus
- Jheri Curl.
- Alberto VO5 started in the fifties, dearest.
- I was going to say Certs, which I used to love stealing out of my mom''s purse during church, but I''m not sure they are even around anymore.
- Coast soap\
Though it''s not the same as it used to be and I don''t use it anymore.
- Junket pudding
- Most products that used to be advertized are no longer advertized beacuse you know them already.%0D\
People had to be told in the 1960s that they had bad breath, ring around the collar, dandruff, BO and house-itosis. Men had to be told they needed to buy shaving cream instead of using soap and a brush. Women had to be told that if they wore a certain bra and a certain perfume, they would be transported to a shimmering world of organza and dew drops and handsome men. Everyone had to be told to use shampoo, conditioner and anti-perspirant deodorants.%0D\
Kids in the 1970s had to be told that Ronald McDonald loved them, because McDonald''s was becoming a national franchise. They had to be told that mom loved them if she made them canned soup.%0D\
All the products that were advertized on TV in the 1960s didn''t exist before. People had to be told they needed to use them. Once people got the message and started buying it all, the advertizers didn''t need to sell on TV anymore.
- A bunch of toothpastes: Aquafresh, Gleem, Pepsodent, Ultrabrite, Aim. Used to advertize heavily in the 70s-80s and are still available as budget brands. The giants Colgate and Crest seem to be the only ones that bother to advertise and have about 1000 varieties each.
- TV dinners. They still advertise Lean Cuisine and some of the "gourmet" frozen entrees. The old salisbury steak-mashed potato combos are still in the stores, but I guess they sell themselves.
- Still see Tab Cola once in a while
- Alberto VO5 is getting ready to bring back Rula Lenska. They taped a series of VO5 commercials in Poland last week.
- Remember L''eggs, the egg packaging, the carousels in the stores? I just checked for a website and the company still exists. I do not recall seeing them in stores since I was a kid but then again, I am not a big pantyhose person.
- Ivory Soap. Prell. Joy dish soap. RC Cola.
If you think it''s butter, but it''s not. It''s Chiffon.
- Going on a tangent here, but does anybody know where I can buy those small, waterproof wallets that they advertise on tv?\
I''m going on a trip and really don''t want to take my gigantic wallet with me. \
I need to be able to buy it at a store. \
Bed Bath and Beyond maybe?\
or Target or have they made their way to Big Lots yet?\
- "They taped a series of VO5 commercials in Poland last week."\
This is such a sad sentence.
- shake and bake%0D\
I guess shake-n-pudding doesn''t exist anymore
And I helped
- Christie Brinkley used to do Prell commercials in the 80''s. %0D\
R25 I have no idea what you are talking about.
- Prell! God, I was fascinated by the pearl dropping ever so slowly through the thick, luxurious green-ness. \
I drove my mother insane trying to get her to buy it, then made her furious when I pulled a faux pearl off her clip-on earrings to test it for myself.
- The union label
- POLO by Ralph Lauren
- [quote]I guess shake-n-pudding doesn''t exist anymore%0D\
Sadly...it doesnt'' exist anymore, but I used to love it when I was a kid.
- Spic and Span. Buy it at Dollar Tree.
- heres some recipes for pudding you can make by shaking
- This thread certainly has it''s half wits:\
[quote]Once people got the message and started buying it all, the advertizers didn''t need to sell on TV anymore.\
Coca Cola has been around for a 100 years, and is one of the most recognized brands in the world and it probably has one of the largest advertising budgets of any company out there.\
[quote]Alberto VO5 started in the fifties, dearest.\
No one is stating otherwise...
- You could practically strip paint with Prell shampoo. That was some harsh stuff.
- jean nate%0D
- Sinfully rich...
- I love how the woman swinging her hair back and forth needs to hang onto something because she has been doing it all damn day R38.
- Wella Balsam Shampoo
(you can still buy it)
- Here''s the opposite: a product that was around forever but didn''t advertise until recently -- Ovaltine. I guess they ran commercials in the old days (remember the "drink your Ovaltine" decoder ring in the movie A Christmas Story?) but I don''t recall hearing any advertisements when I was growing up. Then about three or four years ago they began to promote Ovaltine heavily on the radio, running dozens of commercials a day.%0D\
Back in the seventies and eighties they ran lots of daytime tv commercials for Cedar brooms and house cleaning products ("Oh Cedar, makes your life easier!") but the commercials quit running and I hadn''t thought of this company for years until I saw a display of Cedar products at the grocery store recently.
- White Rain shampoo and Biz, No Duz, though. I think Schlitz beer is still being made (in answer to another poster on this thread). I think it depends on where you live, which region of the country.
- R43, Ovaltine was heavily advertized in my youth. That was probably before most of you young studs were born. 1940s and ''50s. %0D\
- [quote]You could practically strip paint with Prell shampoo. That was some harsh stuff.\
It sure stripped your hair. My family used to buy it in the gel tube and I discovered at a young age it made a GREAT jackoff lube.
- CAMAY - it has lingering cold cream don''tcha know.
- Is Rheingold beer still around? It was a New York beer but I haven''t been up that way in years. Their big annual event was the annual Miss Rheingold contest. Ballot boxes in all grocery and liquor stores. One Miss Rheingold went on to become Miss Subways the following year.
- Cause nobody doesn''t like Sara Lee!\
Isn''t that a double negative?
- Pearl Drops "tooth polish." \
The commercials always used to have pretty girls running their tongues along their Pearl Drops teeth while they made little orgasm noises. It was supposed to be sexy, but it was just weird and sinister.
- R43, we were stuck with Ovaltine because it came in a jar. My mother refused to buy single serving Nestle quick powder (they had strawberry!).\
Woolrich used to advertise in house porn magazines all the time.\
Kouros cologne used the hottest unibrow model (he''s now all over Hickey Freeman''s site) for years.
- La Choy Chow Mein -- brought to you by a dragon Muppet.
- Tone soap...it always seemed so buttery smooth and arched - just so.
- White Rain had a really chemically/plastic smell to it. It wasn''t very pleasant.%0D\
Anybody else remember Pert Plus? That nasty shampoo was heavily advertised in the 80s; I haven''t seen it in years. It made your hair feel like you''d washed it in an oil slick. Pert Plus also had a gross chemical smell to it.
- Gold Bond Medicated Powder and Creme. \
I used to listen to midwestern AM radio at work in the mid 90s (it was all I had - no internet at that job) and there were a lot of ads for this, usually starting with some farm woman with a hog calling voice announcing "I HAD AN ITCHY ITCHY RASH!" \
Anyone remember these? I loved them.
- R25, is this what you''re looking for?
- Clairol Herbal Essence Shampoo. It used to be heavily advertised in the 70s, and I still see it in drugstores from time to time.
- Jordache Jeans%0D\
I did a search and you can still buy them very cheap at Wal-Mart and Sears
- R25 the aluminum wallets are now being flogged in Harriet Carter and Walter Drake catalogues.
- Bed Bath and Beyond, or Walgreens, R25
- I bought one of those "aluminum wallets" in LinensNThings for $3.99 when they were called "card holders" for your credit cards, ID card, etc.
- Ballantine, Ballantine Beer.\
Plop, plop, fizz, fizz. (Alka-Selzer)\
See the USA in a Chevrolet.\
Brush-a, brush-a, brush-a. (Ipana toothpaste)
- Chevrolet still spends Billions on advertizing R64. \
Instead of investing their Government money in actually making their cars better, they just started to pump of tons of commercials telling people the same old crappy cars were somehow better now.
- Vermont Country Store carries all kinds of products that are still made but you don''t hear advertised anymore. "Classic hard-to-find" products.
- Mr. Bubble.
- [quote]CAMAY - it has lingering cold cream don''tcha know.\
I used to love the Camay commercials starring Italian socialite/beauty maven Luciana Avedon, The Princess Pignatelli. Unfortunately, I can''t find any on YouTube.
- [quote]This thread certainly has it''s half wits\
You misspelled a three-letter word in a sentence where you accused others of stupidity.
- For R30
- Certain familiar brand names no longer advertise because they are reliable sellers whether they are advertised or not. Consumer product giants like P&G routinely sell off once-popular brands to smaller companies who can still make money off their manufacture and sale, even if its not in the tens of millions of units anymore.\
Other brands take a more specific approach to their marketing and don''t purchase airtime on TV or radio because they target their ad dollars more tightly, say in the AARP publications, mass market women''s mags or publications devoted to certain hobbies.
- [quote] Vermont Country Store carries all kinds of products that are still made but you don''t hear advertised anymore%0D\
Many of them bear little resemblance to the original product. Companies buy the name and manufacture something that is not the original. Like "Love''s Baby Soft," for instance. Smells nothing like the original.%0D\
Some food products now have cheaper ingredients than the original, like HFCS.
- Rula Lenska and her big hair appear as a semi regular on Coronation Street. She plays a friend of Audrey.
- That Jean Nate crap was/is seriously nasty.
- Wendy''s "Where''s the Beef?" ads (1984) %0D\
Wendy''s "Russian Fashion Show" ad with the same fat, ugly Russian woman keeps coming out on the runway with the same grey outfit on, and various props. (1985) %0D\
Ernest P. Worrell ads (as in "Hey Vern!") %0D
- Jim Varney, a.k.a. Ernest P. Worrell, is dead.
- Ty-D-Bowl (yes, you can still buy this)
- Colt 45 Malt Liquor. For the dynamite taste!
- It really was R75. I loved it. I even remember the gift box it came in.
Pretty pretty princess
- Thank you r74. I thought she looked familiar! That last "date" she had was hot.
- I think these are brands that the company thinks cannot grow market share, but still sell to loyal customers. Limbo--not worth advertising but not quite dead.
- The way Gain laundry detergent smelled from the 1970s up to and excluding 1988 when they changed the smell.
Dash laundry detergent
Punch laundry detergent
Cold Power laundry detergent
Tackle household cleaner with bleach (Clorox Co. 1987
The way Clairol Condition shampoo smelled in the early and mid 1980s.
Aqua Net shampoo and hair gel that was out in 1986
Conair shampoo that was out in 1985
Halsa marigold shampoo 1986/1987 before they changed the smell in 1992.
Clairol Herbal Essence shampoo 1987 jasmine scent for oily hair that was amber colored.
All these products smelled and looked so good and represent the best of times.
- Someone mentioned Gold Bond. They are running tv ads for a new stick that looks like a deodorant for your crotch.
- 20 Mule Team Borax
- The original Herbal Essence shampoo in the green bottle with the flowers on it smelled fabulous. That was the only shampoo my mom used when I was growing up, and I also used it. I can still remember the smell. The current Herbal Essence shampoo just isn't the same.
Prell shampoo is definitely still around - it was on sale in the grocery store I went to just last week. I haven't used it in years so I don't know if they changed the formula, but back in the day you could practically use it to strip paint off the walls.
- [quote]Anybody else remember Pert Plus? That nasty shampoo was heavily advertised in the 80s; I haven't seen it in years. It made your hair feel like you'd washed it in an oil slick. Pert Plus also had a gross chemical smell to it.
Same here. I remember when Pert Plus first came out - my mom bought a bottle and threw it out after a couple of days because it stank like chemicals and your hair really did feel like an oil slick. I don't know if it's still around - that was some nasty stuff.
- Thunderbird wine.
- You can occasionally find bottles of the old-formula Clairol Herbal Essence Shampoo on eBay at insanely high prices. For a while Vermont Country Store was making a knockoff, but apparently they've discontinued it.
A Mexican product called Mirta de Perales Herbal Fresh Shampoo supposedly smells close to the original.
- Dash detergent? Doesn't anyone remember that smell? Fresh! Clean! My mom used to shampoo the carpet with it.
- Bring back the original scent of Lifebuoy soap.
- When I was a paperboy folding the Sunday papers, there were two ads I remember distinctly. Both appeared in the Sunday comic section.
The first was for the unfortunately named Ayds Candy that somehow swelled up inside your stomach and kept you from eating more than you should.
The second was a very graphic ad of an enormous rat crawling out of your toilet bowl. The product it was advertising was some sort of baffle to keep the rat from coming up from the sewer and entering your house via the toilet. It bothered me greatly that our house lacked this device.
I assume both products are still manufactured since the need for both still exists (as much as it ever did), but I haven't seen an ad for either in years.
- Cigarette ads were ubiquitous for many years and now they're all but illegal.
- [quote]Aqua Net shampoo and hair gel that was out in 1986
I was going to ask about Aqua Net. That's the brand my mother used to use when I was a kid. That's too bad. I was hoping to find some because she has Alzheimers and can't identify newer can designs/colors or pump style containers for hairspray. I have a feeling she'd know what an Aqua Net can is for.
- I haven't seen a Massengil ad in ages. I guess, except for Cheryl, womens' pussies no longer stink....
- Wolfschmidt vodka.
It was the first vodka sold in the US and the official vodka of the Romanovs.
Not bad, as I recall, bright green label. I've never seen it advertised but it once was apparently, as there are old ads on Google images.
I don't see it anymore but it apparently still exists as a bargain brand.
- Lorna Luft
- [quote]I buy VO5 shampoo and conditioner at the grocery store for 88 cents and it works as well as the $5 bottle of Pantene I used to buy
No it does not, do us all a favor and return to the Pantene.
- Gee, Your Hair Smells Terrific!
- GENTLEMEN, prefer Hanes!
There's a fragrance that's here today and they call it, CHAR-LIE.
Kentucky Fried Chicken, we doodle-ee-doodle-ee do chicken right! (Ella Fitzgerald scatting across the tv for this one).
Is it live, or is it Memorex? (while someone sang a high note and a glass shattered).
Vidal Sassoon, because if YOU don't look good. WE don't look good.
- Alberto V05 is still a big seller. Over 155, 000 facebook likes at their website. I've seen TV commercials just a few years ago.
- For Angelenos of a certain age:
Worthington Ford cars.
- Lever 2000 soaps and body-wash.
- Does anyone else remember coolers? Bartles&James and all the rest of them?
- R107 Oh yes. What did we drink as teens? Alcopops.
Today my straight friends call it "girl beer" but we all drank that shit as kids. Smirnoff Ice was OK, Zima was for fags. Zima with a drop of grenadine made it pink. For girls or supergays only.
The closet guys tried too hard--Marlboro reds and Bud.
- This is a boring thread. Please do not start boring threads in the future.
Webmaster, please close this thread.
- For R105: "I'll eat a bug!!!"
I associate them playing during Wally George's right wing talk show (aka Rebecca de Mornay's crazy Orange County dad).
- Calgon, take me away!
- R109 is traumatized by all the things he missed by being born too soon.
- Fresca. That stuff is good.
And it's even better as a mixer with vodka (citrus or peach vodka).
- Yardley English Soap (Deborah Kerr endorsed)
Mitchum deodorant (so effective you can even skip a day)
- I know cigarette ads have been mentioned, but wasn't the hunky Marlboro man a notorious gay?
- What about Sure Deodorant? I remember the"Raise Your Hand If You're Sure!" jingle from the 1980's. I don't recall them advertising recently.
- Is Breck Shampoo still around? Anyone remember the Breck girls? Perfect-looking white girls with perfect hair to match.
- Dippity Do! They used to run ads for it ALL the time!
- Weigh it for yourself honey
- Everything tastes better with blue bonnet on it.
- Not EVERYTHING.
- I knew a girl named Margarine. It was pronounced Marge-are-eene. But she was as sweet as butter.
She wouldn't let me do her, so I turned gay.
- Jiffy Pop popcorn. It's still at the market, but microwave popcorn has taken over everything.
- La Choy makes Chinese foods, swing...American!
- I can't believe I read this whole thread.
- [quote]La Choy makes Chinese foods, swing...American!
I remember when I lived in Detroit and they'd show this commercial on Candadian TV. In case you don't know Canadia is right across the river from Detroit.
Anyway they redid the commercial so it said
La Choy makes Chinese foods, swing...Canadian.
- R57 I recently had a long drive and listened to a LOT of radio. Gold Bond still advertises heavily.
- Finesse shampoo
- Miss Natalie Wood for Raintree Perfume.
"I loved making WEST SIDE STORY.... but I wouldn't go back!"
Never understood what that comment had to do with the product. Tried finding the commercial on youtube.
- I remember the Krazy Glue commercial with the construction worker suspended by his hard hat. Haven't seen an ad in years, but I keep a tube in a drawer.
- transported to a shimmering world of organza and dew drops
Oh, Bravo, , BraVO!
- Cherry 7-Up
- SPACEEEE FOOOD STICKKSSSS! Always wanted some but my mother knew I probably wouldn't finish the box. Also, do they still make multi-colored ice cream cones? One time, I put a box of them in the shopping cart unbeknownst to my mother. When we got home and she saw I had mixed them in with the other items, to say she ws unhappy was an understatement.
Boring straight chick from OKC
- [quote]Anticipation.... (Ketchup)
Huh? I've seen ketchup advertised everywhere.
Do you not understand the thread? We're listing obscure brands and products that were once widely marketed and available but are now difficult to find and are not actively advertised. Ketchup hardly qualifies.
- R115, The Marlboro man was gay? LOL to some straight males who thought that they "weren't masculine enough" to compete. How about the Brawny man?
R117, Is it true that Kim Basinger was the main Breck girl?
- The Brawny man beats on girls.
- Have not read this thread, but is Bosco hot chocolate mix still around?
How about Shake and Bake fried chicken mix?
Both circa '60s.
Yes, I'm getting old.
It's Shake and Bake and ahhhh helped!
- Easy-Off makes oven cleaning easier.
- That's cute R29.
Baggies! I use them all the time but I never see them on TV.
- [quote]The way Gain laundry detergent smelled from the 1970s up to and excluding 1988 when they changed the smell.
Well smell you, Louise! Actually, I'm totally charmed by the nutsy arcane knowledge you guys reveal here. Between this and 400 post threads where you discuss The Facts of Life like it's fucking Citizen Kane, I get so much enjoyment from this place on a good day.
- What was the detergent with the groovy towels that came in the box? I once had a jacket that looked just like one.
- I LOVE the smell of Jean Nate. I found a gift box of the spray and lotion at Walgreens marked down 50% after Christmas and had to have it as it reminded me of my youth. My whole family would splash on the stuff after taking a shower or bath - yes, even my father.
I know: Mary!
- [quote]SPACEEEE FOOOD STICKKSSSS! Always wanted some but my mother knew I probably wouldn't finish the box.
We used to eat those all the time, washed down with Orange Tang.
It amazes me what good health I have considering all the crap my mother fed me in the 70s and 80s. Carnation Breakfast Drink, Salisbury Steak frozen dinners, White Castle burgers, the nasty cans of Vienna Sausages in my lunch I threw away rather than face the ridicule of my schoolmates...
- [quote] What was the detergent with the groovy towels that came in the box? I once had a jacket that looked just like one.
- [quote]Do you not understand the thread? We're listing obscure brands and products that were once widely marketed and available but are now difficult to find and are not actively advertised. Ketchup hardly qualifies.
Thank you. This thread isn't about defunct brands that no longer exist, but brands that are still available but no longer advertised.
For example: Raisin Bran. You remember the talking Sun and the two scoops of raisins in every box. Have they stopped advertising that or am I just watching the wrong channels?
- That's a hard one R145. I only remember seeing any cereal commercials during Saturday morning cartoons.
- [quote]We're listing obscure brands and products that were once widely marketed and available but are now difficult to find and are not actively advertised
I don't think "difficult to find" is part of the criteria.
For example, Raisin Bran is ubiquitous, but no longer advertised on TV.
- "Remember L'eggs, the egg packaging, the carousels in the stores? I just checked for a website and the company still exists. I do not recall seeing them in stores since I was a kid but then again, I am not a big pantyhose person."
Why did they stop the egg packaging? Was it getting too pricey to manufacture? That was a great gimmick, and women loved making crafts from the plastic eggs. At Easter they came in pastel colors!
- L'eggs died when Ann Romano told that lame ass joke how she bought pantyhose and the egg was empty. It was lame cause Marie Osmond told it to Donny first. How awful to copy D&M
- [quote]What was the detergent with the groovy towels that came in the box? I once had a jacket that looked just like one.
I'll answer my own question. It was Oxydol, which is still produced.
- Duz came with free glassware. It was Breeze, peddled by Dolly Parton on [italic]The Porter Wagoner Show,[/italic] that came with "flardy tahls."
- [quote]"flardy tahls."
Aind caindy strahped.
- R94, you can still buy Aqua Net.
- And Porter, I love the tigah lilly...
- Libby's canned fruit.
- The Stealth Personal Sound Amplifier
BWAH HA HA HA HA HA HAAAAAAA!!!!!!!!!!!!!!!!!!
- Douche bags.
- Crogenics, anyone love being on ice? Proves PT Barnum was a genius IMHO.
- Green Giant commercials.
Folgers doesn't advertise much anymore.
Taster's Choice--my father would drink no other kind of coffee.
- Folger's Black Silk rocks for supermarket coffee. I loved it before I quit coffee this year.
- The only television advertisements I see are for cars, cellphone carriers, cheap jewelers, lawn products and insurance.
No more toothpaste, deodorant, antiperspirant, soap, mouthwash, antacid, Tylenol, aspirin, ibuprofen, Prilosec, Pepcid, Pepto Bismol, late night music collection commercials, aluminum foil, clothing detergents, hair products, fast food restaurants, candy, toothbrushes, clothing, shoes, hotels (lullaby on broadway!), cooking (mazzola oil, manwich, butter, margarine, I can'tg believe ts not butter, frosting, etc).
We used to see a lot of theater commercials on local NY TV -- Pippin, Godspell, the Magic Show, Mummenschanz, the Blue Group, Your Arms to Short To Box With God, Grease, Pump Boys and Dinettes, For Colored Girls, the Effect of Gamma Rays on Man in the Moon Marigolds, hot L Baltimore, Fifth of July, etc Now it's just The Lion King.
- Bic lighters - "He's flicking his Bic."
- Just because YOU don't see it advertised doesn't make it so.
You 'mos only look at porn anyway.
- No one has mentioned Queen Helene Mint Julep Masque?
Phisoderm can still be found. It was a facial cleanser for acne.
- I don't watch commercials anymore, so how would I know?
- [quote] The only television advertisements I see are for cars, cellphone carriers, cheap jewelers, lawn products and insurance.
Pretty good list. I'd add prescription drugs
- Alpha Hydrox. Which, btw, is a fantastic product.
- [quote]I'd add prescription drugs
And I'd add commercials seeking victims of prescription drugs.
- Camphophenique. And it's fabulous!
- Yes, R168.
- "Green Giant commercials."
Seriously? They have one now that seems to play every other commercial break. You know, the kid who eats broccoli and then beats his dad at basketball?
I think some of the "disappearing comercials" phenomenon has to do with the abudance of niche channels that weren't available back then. Pitching to kids? Why waste money on CNN when you can guarantee returns on Nick, Disney, etc.? Shilling home improvement products? Isn't the bulk of your advertising going to go to HGTV, DIY, and the occasional real estate show on TLC or other cable channels? Unless you're watching kiddie channels, or "television for women," I doubt you'll see a cereal commercial often.
FYI, Space Sticks (was that really their name?) were like very nasty Tootsie Rolls. Speaking of which, I haven't seen a Tootsie Roll commercial in decades, but I still see one of the original commercials for Tootsie Pop now and then. (How many licks does it take...?)
- Sorry R171, I haven't seen (or noticed) a Green Giant commercial in years. I do agree with the rest of your post though.
I don't see Chips Ahoy! commercials anymore.
- Lori Davis hair care
- I haven't seen a commercial for Swan Soap or Royal Pudding in years.
- I don't want to kill
I want to move to Brazzaville
It is such a thrill
Don't be such a pill
Just move to Brazala-la-ville
Save your pennies till
You move to Braza-la-la-ville
Next to Kinshasa, formerly Leopoldville, la lille
Or in Dutch it's stadt...Leopoldstadt
- Bon Ami cleaner.